● Directed end-to-end product design lifecycle for AI-driven platforms, aligning UX/UI with business KPIs.
● Streamlined design workflows using Figma and ProtoPie, reducing handoff time by 30%.
● Led a team of designers, achieving 95% client satisfaction through rigorous QA and brand-aligned deliverables.


● Executed UX audits for 12+ clients, boosting conversion rates by 25% via data-driven redesigns.
● Conducted usability testing for 8+ applications, resolving 40% of user friction points.

● Designed ServiceDesk Plus (iTSM) UI, improving task efficiency by 22% for 100,000+ global users.
● Revamped 35+ user-facing pages and established a unified design system, cutting development time by 15%
● Collaborated on enterprise-wide design language adoption across 10+ products.

●  Delivered 5+ responsive websites with 100% client approval, leveraging HTML/CSS and Adobe XD.
● Integrated user research and IA to align designs with customer needs.

● Launched 15+ responsive websites, increasing client engagement by 35%.
● Produced wireframes and prototypes for 20+ campaigns using user-centered design principles.

It all started with a conversation over coffee with Sarah, a senior HR director drowning in spreadsheets. Her eyes were tired, her spirit frustrated. "We're treating people like numbers," she said, sliding a stack of papers across the table. Each page represented a human story – dreams, potential, aspirations – reduced to cells and columns.

Design a comprehensive Talent CRM platform that transforms talent management through centralized, data-driven strategies.

I joined the Humbird AI team early on from when it was acquired as a startup. With minimal product requirements defined, I was tasked to create a Talent CRM application from scratch which included defining features necessary to the core experience, customer journey work, designing POCs, and layouts.

Modern enterprises face significant challenges in holistically managing talent, with fragmented processes hindering workforce optimization and strategic development.

Create an integrated platform enabling seamless talent identification, development, and retention.

Existing talent management approaches suffer from:

- Misalignment between individual and organizational goals

Develop a user-centered solution that provides:

- Streamlined talent acquisition and development

- Personalized career progression tracking

We didn't start with solutions. We started with stories.

- Qualitative interviews with HR professionals

Our research wasn't about collecting data – it was about understanding human experiences. We conducted 42 in-depth interviews across various industries, capturing the nuanced challenges of talent management:

- The Frustrated Innovator: Professionals feeling stuck in rigid organizational structures

- The Disconnected Manager: HR leaders struggling with fragmented talent insights

- The Untapped Potential: Employees unaware of their own growth opportunities

- 78% of HR professionals struggle with fragmented talent data

- Average talent acquisition process takes 45-60 days

- High correlation between employee development opportunities and retention rates

Bamboo HR- Lack of predictive talent analytics

Gem - Limited cross-departmental collaboration features

Hirefly - Insufficient personalization capabilities

Developed a hierarchical structure emphasizing:

Created initial design concepts focusing on:

Talent CRM Platform: Reimagining Workforce Management

The Talent CRM platform is a tool used by recruiters and talent acquisition teams to manage candidate pipelines, track interactions, and streamline hiring processes. One of the most frequently used features in the platform is the Contact List, where users can view, filter, and manage candidate information.

However, user feedback indicated that the existing Contact List was outdated, inefficient, and lacked key functionalities like bulk editing and updating. These limitations were causing frustration among users, leading to inefficiencies in their workflows.

The goal of this project was to revamp the Contact List page to improve usability, introduce bulk edit and update features, and ultimately enhance the overall user experience for recruiters and talent acquisition teams.

Recruiters and talent acquisition teams are unable to efficiently manage large volumes of contacts due to the lack of bulk edit functionality and an outdated interface, resulting in wasted time and increased frustration.

To understand the pain points and needs of our users, we conducted the following research activities:

1. User Interviews: We interviewed 10 recruiters and talent acquisition managers to gather insights into their workflows, challenges, and expectations.

2. Usability Testing: We observed users interacting with the current Contact List to identify friction points.

3. Competitive Analysis: We analyzed similar platforms (e.g., LinkedIn Recruiter, Greenhouse, Lever) to benchmark best practices for contact management and bulk actions.

- Inefficient Workflow: Users often needed to perform repetitive tasks (e.g., updating statuses or tags for multiple candidates), which required navigating to individual profiles.

- Lack of Bulk Actions: The absence of bulk edit functionality forced users to manually update each contact, leading to wasted time and errors.

- Poor Filtering &amp; Sorting: Users struggled to find specific contacts due to limited filtering options and slow performance.

- Cluttered UI: The existing design was overcrowded with unnecessary elements, making it difficult to focus on key actions.

Based on the research findings, we brainstormed potential solutions to address the identified issues. Key ideas included:

- Adding a bulk edit feature to allow users to update multiple contacts at once.

- Redesigning the layout to prioritize essential information and actions.

- Enhancing filtering and sorting capabilities for faster navigation.

- Introducing inline editing for quick updates without leaving the page.

We created low-fidelity wireframes to explore different layouts and interaction patterns. Some key decisions during this phase included:

- Placing checkboxes next to each contact row to enable multi-selection.

- Adding a floating action bar that appears when multiple contacts are selected, offering options like "Edit Tags," "Change Status," and "Delete."

- Simplifying the table headers to include only critical data points (e.g., Name, Email, Status, Tags).

Using Figma, we developed high-fidelity prototypes to test the proposed designs. The prototype included:

- A revamped Contact List with improved visual hierarchy.

- Bulk edit functionality accessible via the floating action bar.

- Inline editing for fields like status and tags directly within the list.

We conducted usability tests with 8 participants using the prototype. Tasks included:

1. Selecting multiple contacts and updating their statuses.

2. Filtering the list to find candidates with specific tags.

3. Editing a single contact’s details inline.

&nbsp;&nbsp;- Users appreciated the ability to perform bulk edits, which significantly reduced repetitive tasks.

&nbsp;&nbsp;- The redesigned layout felt cleaner and easier to navigate.

&nbsp;&nbsp;- Inline editing saved time compared to opening individual profiles.

&nbsp;&nbsp;- Some users found the floating action bar confusing initially; they suggested adding tooltips or a brief tutorial.

Based on feedback, we made the following adjustments:

- Added tooltips to explain the purpose of the floating action bar.

- Included a brief onboarding walkthrough for new users to familiarize them with the bulk edit feature.

- Optimized the filtering panel to load faster and display more options.

&nbsp;&nbsp;&nbsp;- Users can select multiple contacts using checkboxes and perform actions like updating statuses, or deleting contacts.

&nbsp;&nbsp;&nbsp;- Actions are performed through a floating action bar that dynamically updates based on the number of selected items.

&nbsp;&nbsp;&nbsp;- Critical fields like status and tags can be edited directly within the Contact List without navigating away from the page.

&nbsp;&nbsp;&nbsp;- Advanced filters allow users to narrow down contacts by criteria such as location, job title, source, and activity level.

&nbsp;&nbsp;&nbsp;- Sorting options enable users to organize the list alphabetically, by date added, or by relevance.

&nbsp;&nbsp;&nbsp;- The redesigned layout prioritizes essential information, reducing cognitive load and improving readability.

After launching the revamped Contact List, we tracked key metrics to measure success:

- Time Saved: Users reported saving an average of 30 minutes per day by leveraging bulk edit and inline editing features.

- Error Reduction: Manual updates decreased by 40%, leading to fewer mistakes in candidate records.

- Adoption Rate: Over 90% of active users adopted the new bulk edit feature within the first month.

- “The bulk edit feature has been a game-changer for my workflow. I no longer dread updating dozens of candidates at once.” – Senior Recruiter

- “The new design is much cleaner and easier to use. I love how fast I can filter and find exactly who I’m looking for.” – Talent Acquisition Manager

Revamping the Contact List in the Talent CRM platform addressed significant pain points for recruiters and talent acquisition teams. By introducing bulk edit and update features, along with a cleaner and more intuitive design, we empowered users to work more efficiently and effectively.

This project reinforced the importance of listening to user feedback and iterating based on real-world testing. Moving forward, we plan to continue enhancing the platform by exploring additional automation features and personalization options to further support our users’ evolving needs.

- Explore AI-driven suggestions for tagging and categorizing candidates.

- Implement predictive search to help users find contacts faster.

- Conduct follow-up research to identify opportunities for further optimization.

The goal of this project was to revamp the Contact List page to improve usability, introduce bulk edit and update features and enhance overall user experience.

Contact list Revamp & Bulk Operations

The fashion store in question is a high-end retail brand that offers personalized styling services, private shopping experiences, and tailored consultations. Customers can book appointments through an online booking wizard, but user feedback indicated that the existing process was cumbersome, unintuitive, and prone to errors. This led to frustration among customers and a decline in appointment bookings.

The goal of this project was to redesign the Appointment Booking Wizard to create a seamless, user-friendly experience that encourages more customers to book appointments while reducing friction and abandonment rates.

1. User Interviews: We interviewed 12 customers who had previously attempted to book appointments to gather insights into their challenges and expectations.

2. Usability Testing: We observed users interacting with the current booking wizard to identify areas of confusion or difficulty.

3. Competitive Analysis: We analyzed similar platforms (e.g., luxury retail brands like Gucci, Louis Vuitton, and Nordstrom) to benchmark best practices for appointment booking systems.

- Complex Navigation: Users found the multi-step process overwhelming, especially when selecting services, dates, and stylists.

- Lack of Clarity: Ambiguous labels and instructions made it difficult for users to understand what information was required at each step.

- Limited Flexibility: Users wanted the ability to easily modify their selections (e.g., change the date or service type) without starting over.

- Mobile Experience Issues: The existing wizard was not optimized for mobile devices, leading to poor usability on smaller screens.

- Abandonment Rates: Many users dropped off during the booking process due to perceived complexity or technical issues.

Customers are unable to efficiently book appointments due to a complex, unclear, and inflexible booking wizard, resulting in frustration, high abandonment rates, and missed opportunities for the fashion store.

- Simplifying the booking flow by reducing the number of steps.

- Providing clear guidance and progress indicators throughout the process.

- Allowing users to edit their selections at any point without restarting.

- Optimizing the design for both desktop and mobile devices.

- Incorporating visual elements (e.g., stylist photos, service descriptions) to enhance engagement.

- Using a single-page, accordion-style layout to streamline navigation and reduce cognitive load.

- Adding a progress bar at the top of the page to show users where they are in the process.

- Including editable fields for each step so users can make changes without losing their progress.

- A simplified three-step process: Select Service → Choose Date &amp; Time → Confirm Details.

- Visual enhancements such as stylist profiles, service icons, and tooltips for clarity.

- Mobile-first design principles to ensure responsiveness across devices.

We conducted usability tests with 10 participants using the prototype. Tasks included:

1. Booking an appointment for a personal styling session.

2. Modifying the selected date and time after completing the second step.

3. Completing the booking process on a mobile device.

&nbsp;&nbsp;- Users appreciated the simplified flow and clear progress indicators.

&nbsp;&nbsp;- The ability to edit selections without restarting was highly valued.

&nbsp;&nbsp;- The mobile version was intuitive and easy to navigate.

&nbsp;&nbsp;- Some users found the stylist selection step overwhelming due to too many options.

&nbsp;&nbsp;- A few participants suggested adding a confirmation email preview before final submission.

- Added a confirmation preview screen to summarize all details before submission.

- Enhanced error messaging to provide clearer guidance when users entered invalid information.

&nbsp;&nbsp;&nbsp;- Step 1: Select Service – Users choose from predefined options like "Personal Styling," "Private Shopping," or "Tailoring."

&nbsp;&nbsp;&nbsp;- Step 2: Choose Date &amp; Time – A calendar interface allows users to select available slots based on their preferences.

&nbsp;&nbsp;&nbsp;- Step 3: Confirm Details – Users review their selections, add notes if needed, and submit the booking.

&nbsp;&nbsp;&nbsp;- A visual indicator at the top of the page shows users their current step and remaining steps.

&nbsp;&nbsp;&nbsp;- Each step includes editable fields, allowing users to make changes without restarting the process.

&nbsp;&nbsp;&nbsp;- Detailed profiles with photos, bios, and customer reviews help users make informed decisions.

&nbsp;&nbsp;&nbsp;- The redesigned wizard uses responsive design principles to ensure a smooth experience on all devices.

&nbsp;&nbsp;&nbsp;- Before final submission, users see a summary of their appointment details, including service type, date, time, and stylist.

After launching the redesigned Appointment Booking Wizard, we tracked key metrics to measure success:

- Completion Rate: The percentage of users completing the booking process increased by 45%.

- Time to Complete: Users were able to book appointments 30% faster than before.

- Mobile Engagement: Mobile bookings rose by 50%, indicating improved usability on smaller screens.

- “The new booking process is so much easier! I love how I can go back and change my selections without starting over.” – Customer

- “The stylist profiles really helped me decide who to book with. It felt like a personalized experience.” – Customer

- “I used to avoid booking online because it was too complicated, but now it’s quick and straightforward.” – Customer

Redesigning the Appointment Booking Wizard transformed a frustrating and inefficient process into a seamless and enjoyable experience for customers. By simplifying the flow, enhancing usability, and incorporating engaging visuals, we successfully increased appointment bookings and improved customer satisfaction.

This project highlighted the importance of understanding user pain points and iterating based on real-world testing. Moving forward, we plan to continue refining the booking experience by exploring additional features such as AI-driven recommendations and integration with virtual try-on tools.

- Explore integrating AI to suggest services or stylists based on user preferences and past behavior.

redesign the appointment booking wizard  to create a seamless, user-friendly experience that encourages more customers to book appointments.

Appointment Booking: Fashion Store

In today’s fast-paced digital landscape, teams are increasingly adopting Agile methodologies to enhance collaboration, adaptability, and productivity. However, many project tracker platforms fail to fully support the dynamic workflows of Agile teams. This case study explores how we reimagined an existing project tracker platform by seamlessly integrating Agile principles—transforming it into a tool that empowers teams to work smarter, not harder.

Our client, a leading software development company, approached us with concerns about their internal project tracker platform. While functional, the platform lacked alignment with Agile practices, creating friction for users who relied on Scrum, Kanban, or hybrid frameworks. Key issues included:

- Complex navigation: Users struggled to find features relevant to Agile workflows.

- Limited customization: Teams couldn’t tailor views to match their unique processes.

- Poor visibility: Progress tracking was cumbersome, making stand-ups and retrospectives inefficient.

- Disconnected tools: Integrations with third-party apps were clunky, disrupting workflow continuity.

These pain points led to frustration, decreased efficiency, and missed opportunities for innovation. Our challenge was clear: redesign the platform to integrate Agile methodologies while maintaining usability and scalability.

To understand the root causes of these challenges, we embarked on a comprehensive research phase.

We conducted interviews with 20+ stakeholders, including product owners, Scrum masters, developers, and designers. Their insights revealed common themes:

- “I spend more time managing the tool than actually working.”

- “It’s hard to see what everyone is doing without digging through multiple tabs.”

- “We need something flexible enough to fit our team’s specific way of working.”

We analyzed popular Agile-focused tools like Jira, Trello, and Asana to identify best practices and gaps in the market. Observations included:

- Visual clarity is critical for task prioritization.

- Drag-and-drop functionality enhances user satisfaction.

- Real-time updates foster transparency and accountability.

Based on our findings, we created two primary personas:

1. Alex (Scrum Master): A process-oriented leader focused on facilitating smooth sprints and ensuring team alignment.

2. Jordan (Developer): A detail-driven contributor seeking quick access to tasks and minimal distractions.

These personas guided our design decisions throughout the project.

Armed with data and empathy, we defined three core objectives for the redesign:

1. Streamline Navigation: Simplify access to Agile-specific features.

2. Enhance Customization: Allow teams to configure views and workflows to suit their needs.

3. Improve Visibility: Provide real-time progress tracking and actionable insights.

Using collaborative workshops, we brainstormed solutions that aligned with Agile values such as transparency, adaptability, and continuous improvement. Early sketches focused on:

- A centralized dashboard displaying sprint goals, burndown charts, and task statuses.

- Modular boards for Kanban-style task management.

- Intuitive drag-and-drop interactions for effortless prioritization.

We developed mid-fidelity prototypes using Figma, incorporating feedback from initial user testing sessions. Key features included:

- Customizable Workspaces: Users could create tailored layouts for different teams or projects.

- Agile Templates: Pre-built templates for Scrum, Kanban, and hybrid approaches reduced setup time.

- Integration Hub: A unified interface connected external tools like GitHub and Slack.

We tested the prototype with five teams over two weeks, observing their interactions and gathering qualitative feedback. Highlights from testing included:

- Positive reception of the drag-and-drop board editor.

- Requests for enhanced filtering options to manage large backlogs.

- Suggestions to improve mobile responsiveness for remote workers.

After iterating based on user feedback, we delivered a polished platform that embodied Agile principles at every level.

&nbsp;&nbsp;&nbsp;- Switch between Scrum and Kanban modes with one click.

&nbsp;&nbsp;&nbsp;- Customize columns, labels, and swimlanes to reflect your team’s workflow.

The redesigned platform launched to rave reviews from both leadership and end-users. Metrics showed significant improvements:

- 30% reduction in time spent managing tasks.

- 40% increase in team satisfaction scores.

- 25% faster completion rates for sprints.

One Scrum master remarked, “This feels like a game-changer. It’s finally a tool that works for us, not against us.”

This project reinforced the importance of aligning design with user needs and organizational goals. By embedding Agile methodologies into the platform’s DNA, we didn’t just build a better tool—we empowered teams to embrace agility in its truest form.

Looking ahead, we plan to explore AI-driven enhancements, such as predictive analytics for backlog grooming and automated sprint planning. The journey doesn’t end here; it evolves alongside the teams we serve.

Integrating Agile methodologies into a project tracker platform required more than technical expertise—it demanded deep empathy and a commitment to human-centered design. Through collaboration, iteration, and storytelling, we transformed a fragmented experience into a cohesive ecosystem that supports—and amplifies—the power of Agile teams.

Thank you for reading! If you’d like to discuss this project further or explore similar initiatives, feel free to reach out.

This case study outlines the redesign to embed Agile features into an existing HelpDesk project tracker platform while maintaining simplicity.

Agile Methodology in HelpDesk Projects

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Karthick

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I'm Pravin K, Result-driven Product Designer

Dayanath

Karthick

Madhan

Dinesh Kumar

Dayanath

Karthick

Madhan

Dinesh Kumar

Dayanath

Karthick

Madhan

Dinesh Kumar

Head of Design

Ux Design Consultant

Visual Designer

User Interface Designer

Graphic Designer