● Directed end-to-end product design lifecycle for AI-driven platforms, aligning UX/UI with business KPIs.
● Streamlined design workflows using Figma and ProtoPie, reducing handoff time by 30%.
● Led a team of designers, achieving 95% client satisfaction through rigorous QA and brand-aligned deliverables.


● Executed UX audits for 12+ clients, boosting conversion rates by 25% via data-driven redesigns.
● Conducted usability testing for 8+ applications, resolving 40% of user friction points.

● Designed ServiceDesk Plus (iTSM) UI, improving task efficiency by 22% for 100,000+ global users.
● Revamped 35+ user-facing pages and established a unified design system, cutting development time by 15%
● Collaborated on enterprise-wide design language adoption across 10+ products.

●  Delivered 5+ responsive websites with 100% client approval, leveraging HTML/CSS and Adobe XD.
● Integrated user research and IA to align designs with customer needs.

● Launched 15+ responsive websites, increasing client engagement by 35%.
● Produced wireframes and prototypes for 20+ campaigns using user-centered design principles.

It all started with a conversation over coffee with Sarah, a senior HR director drowning in spreadsheets. Her eyes were tired, her spirit frustrated. "We're treating people like numbers," she said, sliding a stack of papers across the table. Each page represented a human story – dreams, potential, aspirations – reduced to cells and columns.

Design a comprehensive Talent CRM platform that transforms talent management through centralized, data-driven strategies.

I joined the Humbird AI team early on from when it was acquired as a startup. With minimal product requirements defined, I was tasked to create a Talent CRM application from scratch which included defining features necessary to the core experience, customer journey work, designing POCs, and layouts.

Modern enterprises face significant challenges in holistically managing talent, with fragmented processes hindering workforce optimization and strategic development.

Create an integrated platform enabling seamless talent identification, development, and retention.

Existing talent management approaches suffer from:

- Misalignment between individual and organizational goals

Develop a user-centered solution that provides:

- Streamlined talent acquisition and development

- Personalized career progression tracking

We didn't start with solutions. We started with stories.

- Qualitative interviews with HR professionals

Our research wasn't about collecting data – it was about understanding human experiences. We conducted 42 in-depth interviews across various industries, capturing the nuanced challenges of talent management:

- The Frustrated Innovator: Professionals feeling stuck in rigid organizational structures

- The Disconnected Manager: HR leaders struggling with fragmented talent insights

- The Untapped Potential: Employees unaware of their own growth opportunities

- 78% of HR professionals struggle with fragmented talent data

- Average talent acquisition process takes 45-60 days

- High correlation between employee development opportunities and retention rates

Bamboo HR- Lack of predictive talent analytics

Gem - Limited cross-departmental collaboration features

Hirefly - Insufficient personalization capabilities

Developed a hierarchical structure emphasizing:

Created initial design concepts focusing on:

Talent CRM Platform: Reimagining Workforce Management

The Talent CRM platform is a tool used by recruiters and talent acquisition teams to manage candidate pipelines, track interactions, and streamline hiring processes. One of the most frequently used features in the platform is the Contact List, where users can view, filter, and manage candidate information.

However, user feedback indicated that the existing Contact List was outdated, inefficient, and lacked key functionalities like bulk editing and updating. These limitations were causing frustration among users, leading to inefficiencies in their workflows.

The goal of this project was to revamp the Contact List page to improve usability, introduce bulk edit and update features, and ultimately enhance the overall user experience for recruiters and talent acquisition teams.

Recruiters and talent acquisition teams are unable to efficiently manage large volumes of contacts due to the lack of bulk edit functionality and an outdated interface, resulting in wasted time and increased frustration.

To understand the pain points and needs of our users, we conducted the following research activities:

1. User Interviews: We interviewed 10 recruiters and talent acquisition managers to gather insights into their workflows, challenges, and expectations.

2. Usability Testing: We observed users interacting with the current Contact List to identify friction points.

3. Competitive Analysis: We analyzed similar platforms (e.g., LinkedIn Recruiter, Greenhouse, Lever) to benchmark best practices for contact management and bulk actions.

- Inefficient Workflow: Users often needed to perform repetitive tasks (e.g., updating statuses or tags for multiple candidates), which required navigating to individual profiles.

- Lack of Bulk Actions: The absence of bulk edit functionality forced users to manually update each contact, leading to wasted time and errors.

- Poor Filtering &amp; Sorting: Users struggled to find specific contacts due to limited filtering options and slow performance.

- Cluttered UI: The existing design was overcrowded with unnecessary elements, making it difficult to focus on key actions.

Based on the research findings, we brainstormed potential solutions to address the identified issues. Key ideas included:

- Adding a bulk edit feature to allow users to update multiple contacts at once.

- Redesigning the layout to prioritize essential information and actions.

- Enhancing filtering and sorting capabilities for faster navigation.

- Introducing inline editing for quick updates without leaving the page.

We created low-fidelity wireframes to explore different layouts and interaction patterns. Some key decisions during this phase included:

- Placing checkboxes next to each contact row to enable multi-selection.

- Adding a floating action bar that appears when multiple contacts are selected, offering options like "Edit Tags," "Change Status," and "Delete."

- Simplifying the table headers to include only critical data points (e.g., Name, Email, Status, Tags).

Using Figma, we developed high-fidelity prototypes to test the proposed designs. The prototype included:

- A revamped Contact List with improved visual hierarchy.

- Bulk edit functionality accessible via the floating action bar.

- Inline editing for fields like status and tags directly within the list.

We conducted usability tests with 8 participants using the prototype. Tasks included:

1. Selecting multiple contacts and updating their statuses.

2. Filtering the list to find candidates with specific tags.

3. Editing a single contact’s details inline.

&nbsp;&nbsp;- Users appreciated the ability to perform bulk edits, which significantly reduced repetitive tasks.

&nbsp;&nbsp;- The redesigned layout felt cleaner and easier to navigate.

&nbsp;&nbsp;- Inline editing saved time compared to opening individual profiles.

&nbsp;&nbsp;- Some users found the floating action bar confusing initially; they suggested adding tooltips or a brief tutorial.

Based on feedback, we made the following adjustments:

- Added tooltips to explain the purpose of the floating action bar.

- Included a brief onboarding walkthrough for new users to familiarize them with the bulk edit feature.

- Optimized the filtering panel to load faster and display more options.

&nbsp;&nbsp;&nbsp;- Users can select multiple contacts using checkboxes and perform actions like updating statuses, or deleting contacts.

&nbsp;&nbsp;&nbsp;- Actions are performed through a floating action bar that dynamically updates based on the number of selected items.

&nbsp;&nbsp;&nbsp;- Critical fields like status and tags can be edited directly within the Contact List without navigating away from the page.

&nbsp;&nbsp;&nbsp;- Advanced filters allow users to narrow down contacts by criteria such as location, job title, source, and activity level.

&nbsp;&nbsp;&nbsp;- Sorting options enable users to organize the list alphabetically, by date added, or by relevance.

&nbsp;&nbsp;&nbsp;- The redesigned layout prioritizes essential information, reducing cognitive load and improving readability.

After launching the revamped Contact List, we tracked key metrics to measure success:

- Time Saved: Users reported saving an average of 30 minutes per day by leveraging bulk edit and inline editing features.

- Error Reduction: Manual updates decreased by 40%, leading to fewer mistakes in candidate records.

- Adoption Rate: Over 90% of active users adopted the new bulk edit feature within the first month.

- “The bulk edit feature has been a game-changer for my workflow. I no longer dread updating dozens of candidates at once.” – Senior Recruiter

- “The new design is much cleaner and easier to use. I love how fast I can filter and find exactly who I’m looking for.” – Talent Acquisition Manager

Revamping the Contact List in the Talent CRM platform addressed significant pain points for recruiters and talent acquisition teams. By introducing bulk edit and update features, along with a cleaner and more intuitive design, we empowered users to work more efficiently and effectively.

This project reinforced the importance of listening to user feedback and iterating based on real-world testing. Moving forward, we plan to continue enhancing the platform by exploring additional automation features and personalization options to further support our users’ evolving needs.

- Explore AI-driven suggestions for tagging and categorizing candidates.

- Implement predictive search to help users find contacts faster.

- Conduct follow-up research to identify opportunities for further optimization.

The goal of this project was to revamp the Contact List page to improve usability, introduce bulk edit and update features and enhance overall user experience.

Contact list Revamp & Bulk Operations

"I highly recommend Pravin for their creativity and professionalism. His ability to take concepts and turn them into visually stunning designs is truly impressive. I'm grateful for the incredible work he've done for my project"

Dayanath

“By far the easiest graphic designer I’ve had the pleasure of working with. He was very insightful from the beginning even when I wasn’t sure what I wanted and, worked through tough concepts with me and delivered exactly the logo I wanted in the end.”

Karthick

“Pravin has worked on three different projects for me and I will continue to use him for all my future creative needs. He’s prompt and responsive to feedback. His artwork and designs are always impressive and exactly what we want. It’s always a pleasurable and fun process. Very happy!”

Madhan

"Pravin is a professional in every sense of the word. Kind, efficient, talented, and offers expertise that puts your mind at ease. It is easy to defer to his knowledge when workshopping the incredible end product.”

I'm Pravin K, Result-driven Product Designer

Featured Projects

Talent CRM Platform: Reimagining Workforce Management

Contact list Revamp & Bulk Operations

What People Say

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